A strategic design and innovation consultancy working with a global energy company needed to engage professionals with direct experience of industrial decarbonisation programmes to inform a forward-looking strategy project.

What we established

We identified and engaged professionals across the European Union and United States who were working on or had recently completed significant decarbonisation initiatives in industrial and energy contexts, recruiting across a range of sectors and organisation types to reflect the breadth of the landscape. Each participant was screened to confirm genuine operational involvement rather than policy or communications roles.

What changed

The consultancy team was able to conduct interviews with practitioners who had lived experience of the challenges and trade-offs involved in large-scale decarbonisation, providing a foundation for the strategy work that went beyond published case studies and industry reports. The findings shaped the direction of the project in a way that secondary research alone could not have supported.