A specialist infrastructure services business, recently acquired by a private equity-backed group, needed clarity on how key customers and market stakeholders perceived the business under its new ownership before it could commit to a growth strategy.

What we did

We spoke with senior leaders across the business to establish how the acquisition had landed, what customers most valued about the business, and where they saw the relationship going under new ownership. The engagement was structured to surface views that were unlikely to emerge in direct commercial conversations.

What it enabled

The leadership team received a clear, independent read on where its market positioning was strong and where it needed active attention. The findings directly informed how the business prioritised its commercial conversations and shaped the growth strategy it presented to its PE-backed parent.