A major energy supplier needed to understand how business energy buyers in the United Kingdom and Ireland were approaching procurement decisions and managing energy costs in a period of significant price volatility.

What we did

We recruited senior professionals with current responsibility for energy procurement across business customers in both markets, covering a range of organisation sizes and consumption profiles. Each participant was screened to confirm active procurement authority and direct engagement with the energy market rather than delegated or outsourced arrangements.

What it enabled

The commercial team received direct input from the buyers it was seeking to serve, surfacing how procurement decisions were being made under pressure, what was driving switches between suppliers, and where unmet needs existed in the market. The findings shaped the commercial proposition and the approach to customer engagement in both territories.