Legal
Privacy Policy
Last updated
May 2026
Who we are
Polar Insight Limited is a stakeholder research firm based in the United Kingdom. We are the data controller for personal data collected through this website. We are registered with the Information Commissioner's Office, registration number ZA700448. If you have questions about this policy or how we handle your data, contact us at privacy@polarinsight.com.
What data we collect and why
Contact form submissions
When you contact us through our website, we collect your name, email address, phone number (if provided), and the content of your message. We use this to respond to your enquiry and, where relevant, to follow up about our services. The legal basis is legitimate interest: responding to contact requests and communicating with prospective clients about services directly relevant to their enquiry.
Signal Briefings subscriptions
When you subscribe to Signal Briefings, we collect your email address. We use this to send you Signal Briefings and, where we believe it is relevant to you, to communicate about related Polar Insight services, events and research. The legal basis is consent for Signal Briefings delivery and legitimate interest for related service communications to business subscribers. You can unsubscribe at any time using the link in any briefing or by emailing us directly.
Research participants
Where individuals participate in Polar Insight research engagements, contributions are handled in confidence. Findings are synthesised and anonymised. No individual is identified or quoted by name in any client deliverable without explicit agreement. Participant data is not shared with commissioning clients in identifiable form.
Website analytics
We may collect anonymised data about how visitors use our website, including pages visited and time on site. This data is not linked to individuals and is used only to improve the site.
How we use your data for marketing
We may contact enquirers and subscribers about Polar Insight services, events and research we believe are relevant to their work. For business contacts, we rely on legitimate interest under UK GDPR and the soft opt-in provisions of PECR where applicable. We will not send marketing communications where you have told us you do not wish to receive them. Every marketing communication includes a clear unsubscribe option.
Who we share data with
We use Resend (resend.com) to deliver emails. Resend processes email addresses on our behalf as a data processor. We do not sell, rent or share your personal data with third parties for their own marketing purposes. We will disclose data if required to do so by law or by a regulatory authority.
How long we keep your data
We retain contact form data for up to three years from the date of last contact, unless you ask us to delete it sooner. We retain Signal Briefings subscriber email addresses until you unsubscribe. Research participant data is retained only as long as necessary for the engagement and any subsequent quality assurance, after which it is deleted or anonymised.
Your rights under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (subject to legal obligations)
- Object to processing based on legitimate interest
- Request restriction of processing in certain circumstances
- Request portability of data you have provided to us
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, contact us at privacy@polarinsight.com. We will respond within one calendar month.
Right to complain
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk. We would welcome the opportunity to address your concerns directly before you contact the ICO.
Cookies
Our website may use cookies for analytics purposes. These are anonymised and do not track you across other sites. You can disable cookies in your browser settings at any time.
Changes to this policy
We may update this policy from time to time. The current version is always available at this address. We will notify subscribers of material changes before they take effect.