Explore by your role
Do you know what customers actually think, or what internal teams believe they think?
Get an independent, current read on customer and stakeholder sentiment behind a commercial decision, so pricing, proposition and positioning choices rest on evidence rather than internal consensus.
What this looks like
Examples of who brings us in
- A commercial team considering a pricing change, uncertain whether the logic will hold once it reaches customers and channel partners.
- Marketing leadership wanting to test a new proposition with real customers before launch, not just internal stakeholders.
- A leadership team wanting to know whether apparent customer support for a change is genuine or simply unchallenged.
Relevant guides
Stakeholder Risk Management for FCA Regulated Firms
A practical guide to identifying, prioritising and managing stakeholder risk inside an FCA regulated firm. After reading, you will know how to build a stakeholder risk map that connects to your governance, Consumer Duty and SM&CR obligations, and how to act on it.
How to Run Go-to-Market Research in Financial Services
A practical guide to designing go-to-market research for financial services products and propositions, covering buyer evidence, regulatory realities, and competitive signal. After reading, you will be able to scope, sequence, and pressure-test a GTM research programme that holds up with your board, your distribution partners, and the first line.
How to Manage Stakeholder Risk in an Acquisition
A practical guide for executives leading or approving acquisitions on identifying, sequencing, and managing stakeholder risk across regulators, customers, employees, investors, and counterparties. After reading, you will be able to build a stakeholder risk map that holds up to board, regulatory, and public scrutiny through signing, closing, and integration.
How to Structure a Board Paper Proposing Closure of a Legacy Product Book
A practical guide to building a board paper that proposes closing a legacy product book where conduct issues are in play. Readers will learn how to frame the decision, sequence the analysis, and present customer outcomes credibly enough to withstand board, audit committee, and supervisory challenge.
How to Sequence Stakeholder Engagement When Exiting a Regulated Business Line
This guide sets out how to order conversations with regulators, customers, staff, counterparties and the market when withdrawing from a regulated activity. Readers will finish with a defensible sequencing logic and a clearer view of where exits typically go wrong.
How to Understand What an Internal Champion Needs to Win Support
A practical guide for sellers, partners, and internal advocates who rely on a champion to secure a decision inside a financial services buyer. It shows how to diagnose what your champion actually needs to build a winning case, and how to equip them to carry it without you in the room.
Relevant capabilities
Stakeholder intelligence for this situation
Buyer Intelligence
Understand buying triggers, decision criteria and the barriers preventing commercial opportunities from progressing.