Explore by your role
Do you know what customers actually think, or what internal teams believe they think?
Get an independent, current read on customer and stakeholder sentiment behind a commercial decision, so pricing, proposition and positioning choices rest on evidence rather than internal consensus.
What this looks like
Examples of who brings us in
- A commercial team considering a pricing change, uncertain whether the logic will hold once it reaches customers and channel partners.
- Marketing leadership wanting to test a new proposition with real customers before launch, not just internal stakeholders.
- A leadership team wanting to know whether apparent customer support for a change is genuine or simply unchallenged.
Relevant guides
Running Stakeholder Intelligence Across a PE Portfolio: A Working Guide
This guide explains how private equity firms can build a repeatable stakeholder intelligence function across portfolio companies, covering customers, employees, regulators and partners. After reading, you will know how to design, sequence and act on portfolio-wide intelligence that supports value creation and protects downside.
Go-to-Market Research in Financial Services: What Actually Works
A working guide to designing and running go-to-market research in regulated financial services, covering buyer access, evidence quality, and the judgement calls that determine whether findings hold up. After reading, you will know how to scope the research, who to speak to, and how to translate findings into a GTM plan your board will back.
How to Manage Stakeholder Risk in an Acquisition: A Working Guide
A practical guide to identifying, sequencing and managing stakeholder risk through the lifecycle of an acquisition. After reading, you will know which stakeholders can derail the deal, when to engage each one, and how to spot the warning signs that value is leaking before close or during integration.
Reading Customer Sentiment After an Acquisition: A Field Guide
This guide sets out how to assess customer sentiment in the months following an acquisition, using structured interviews, behavioural signals, and segmentation. After reading, you will know what to measure, who to talk to, and how to turn findings into decisions the integration team can act on.
Testing a Value Proposition With Senior Buyers: A Working Guide
A practical guide to pressure-testing a value proposition with senior decision-makers in financial services before committing budget, headcount or go-to-market plans. After reading, you will know how to design the test, choose the right interlocutors, and interpret what you hear without fooling yourself.
Why Enterprise Deals Stall After Positive Buyer Feedback: A Working Guide
This guide explains the real reasons enterprise deals go quiet after buyers signal strong interest, and the specific signals that reveal what is actually happening inside the account. After reading, you will know how to diagnose the stall, who to re-engage, and what to change in your next complex pursuit.
Relevant capabilities
Stakeholder intelligence for this situation
Buyer Intelligence
Understand buying triggers, decision criteria and the barriers preventing commercial opportunities from progressing.