A major UK real estate institution needed senior-level access to professionals with direct experience shaping large-scale mixed-use and residential communities to inform a forward-looking strategic initiative.
What we established
We identified and engaged professionals with current or recent senior responsibility for the planning, development, and management of large-scale community developments in the UK, approaching each discreetly to ensure participants were comfortable contributing to an anonymised research process.
What changed
The strategic team gained direct access to the kind of practitioner insight that is rarely available through secondary research or industry events, allowing it to ground its thinking in the real complexities and trade-offs others had navigated. The findings informed both the internal strategy and how the institution positioned itself in external stakeholder conversations.
Similar situations we have supported
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A leading UK insurer needed to engage insurance brokers across the market to understand how intermediary relationships and distribution dynamics were evolving before committing to a strategic review of its broker proposition.
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A major UK retail bank needed to understand the needs and experiences of its premier banking customers to inform the redesign of a proposition that would serve a high-value segment with significantly different expectations from mass-market retail.
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A global energy company developing its strategy for alternative and renewable energy investment needed direct access to senior decision-makers who were actively shaping energy transition programmes across major organisations.
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