A major UK real estate institution needed senior-level access to professionals with direct experience shaping large-scale mixed-use and residential communities to inform a forward-looking strategic initiative.

What we did

We identified and engaged professionals with current or recent senior responsibility for the planning, development, and management of large-scale community developments in the UK, approaching each discreetly to ensure participants were comfortable contributing to an anonymised research process.

What it enabled

The strategic team gained direct access to the kind of practitioner insight that is rarely available through secondary research or industry events, allowing it to ground its thinking in the real complexities and trade-offs others had navigated. The findings informed both the internal strategy and how the institution positioned itself in external stakeholder conversations.