A leading UK insurer needed to engage insurance brokers across the market to understand how intermediary relationships and distribution dynamics were evolving before committing to a strategic review of its broker proposition.

What we did

We recruited practising insurance brokers across the UK market, covering a range of firm sizes and specialisms to reflect the diversity of the intermediary landscape. Each participant was screened to confirm active brokering responsibility and decision-making authority, ensuring the research captured genuine commercial experience rather than peripheral involvement.

What it enabled

The strategic team received direct input from the intermediary segment it was seeking to understand, grounding its proposition review in how brokers were actually experiencing the market and where their priorities were shifting. The findings shaped both the product direction and the commercial engagement approach that followed.