A global chemicals manufacturer needed to understand how key policy influencers and regulatory stakeholders in Brazil were forming views about the industry before shaping its external communications approach in a market where relationships were underdeveloped.
What we established
We identified and engaged individuals with genuine proximity to policy decision-making in the relevant regulatory and governmental circles, speaking with each independently to establish where views were forming, what was driving them, and how well the organisation's existing communications were landing with the people who actually mattered.
What changed
The communications team was able to build a targeted stakeholder map grounded in real insight rather than assumed influence, and the findings gave the leadership team a clear picture of which relationships to prioritise and what their messaging needed to address before the next phase of engagement.
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