A leading vocational education and skills organisation needed to engage learning and development professionals globally to understand how organisations were approaching workforce capability investment before launching a significant product initiative.

What we did

We recruited learning and development professionals with current responsibility for capability strategy and training investment across large organisations, covering multiple geographies and sectors to reflect the global scope of the brief. Participants were screened to confirm budget responsibility and genuine decision-making authority over L&D programmes rather than delivery or facilitation roles.

What it enabled

The product team received direct insight from the buyers its initiative needed to reach, providing a grounded view of how L&D investment decisions were being made, what was driving or constraining budget allocation, and where the gaps in existing provision were most acute. The findings shaped both the product design and the go-to-market positioning.