A leading vocational education and skills organisation needed to engage learning and development professionals globally to understand how organisations were approaching workforce capability investment before launching a significant product initiative.
What we established
We recruited learning and development professionals with current responsibility for capability strategy and training investment across large organisations, covering multiple geographies and sectors to reflect the global scope of the brief. Participants were screened to confirm budget responsibility and genuine decision-making authority over L&D programmes rather than delivery or facilitation roles.
What changed
The product team received direct insight from the buyers its initiative needed to reach, providing a grounded view of how L&D investment decisions were being made, what was driving or constraining budget allocation, and where the gaps in existing provision were most acute. The findings shaped both the product design and the go-to-market positioning.
Similar situations we have supported
Pre-commitment · Financial Services · Expert Network
A specialist insurance market research programme required direct access to practising underwriters and brokers operating within the Lloyd's market to inform product development work ahead of a significant platform commitment.
Pre-commitment · Financial Services · Expert Network
A leading UK challenger bank needed to understand the decision-making processes and unmet needs of small and medium-sized business owners across different segments before committing to a product development direction.
Pre-commitment · Financial Services · Expert Network
A financial data and analytics provider needed direct access to current and former portfolio managers in asset management to validate product assumptions before a significant development commitment.
Working on a decision like this?
Tell us the decision and what is at stake. We will give you a direct view of whether a Sprint is the right approach.