A specialist insurance market research programme required direct access to practising underwriters and brokers operating within the Lloyd's market to inform product development work ahead of a significant platform commitment.
What we established
We identified and recruited underwriters and brokers with active Lloyd's market experience, applying detailed screening to confirm current role seniority and the specific lines of business required. Given the professional sensitivity of the audience and the specialist nature of the brief, participants were approached directly and recruited through established networks rather than open panels.
What changed
The research team was able to conduct structured interviews with practitioners whose expertise directly matched the product questions under development, providing a level of market specificity that panel suppliers could not reliably deliver. The findings gave the product team a grounded view of market dynamics before committing to the platform direction.
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