A global bank needed to conduct multi-market research with small business customers across five territories to support a strategic review of its business banking proposition.

What we did

We recruited small business owners and financial decision-makers across Hong Kong, Singapore, India, the United States, and the United Kingdom, coordinating across five markets simultaneously and maintaining consistent quality and profile accuracy in each. The brief required sector and size criteria that standard panel suppliers could not reliably serve.

What it enabled

The research programme ran across all five markets on schedule, with the client able to proceed directly to fieldwork without remediation. The quality and consistency of participants allowed the research team to draw meaningful comparisons across markets rather than adjusting for sample variability.