A global bank needed to conduct multi-market research with small business customers across five territories to support a strategic review of its business banking proposition.
What we established
We recruited small business owners and financial decision-makers across Hong Kong, Singapore, India, the United States, and the United Kingdom, coordinating across five markets simultaneously and maintaining consistent quality and profile accuracy in each. The brief required sector and size criteria that standard panel suppliers could not reliably serve.
What changed
The research programme ran across all five markets on schedule, with the client able to proceed directly to fieldwork without remediation. The quality and consistency of participants allowed the research team to draw meaningful comparisons across markets rather than adjusting for sample variability.
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A major UK retail bank needed to understand the needs and experiences of its premier banking customers to inform the redesign of a proposition that would serve a high-value segment with significantly different expectations from mass-market retail.
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A global insurer needed to engage corporate insurance decision-makers in the United Kingdom and United States to understand how large organisations were approaching risk transfer and coverage strategy in a period of significant market change.
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