A global speciality chemicals and clean technology business developing a blue hydrogen production strategy needed to engage senior decision-makers with direct experience of large-scale hydrogen and low-carbon energy projects.

What we established

We identified and recruited professionals with current or recent responsibility for hydrogen production investment and low-carbon industrial projects across major energy, chemicals, and industrial organisations globally, applying rigorous screening to confirm the scale and seniority of their involvement. The specialist nature of the audience and the sensitivity of the topic required direct outreach and careful participant management.

What changed

The strategy team was able to engage with practitioners who had lived experience of the technical, commercial, and regulatory challenges involved in large-scale hydrogen projects, providing a level of insight that published research and industry reports could not replicate. The findings informed the investment case and shaped how the business positioned its technology in the market.