A European payments infrastructure provider preparing to enter the US market needed a clear read on how enterprise merchants in key verticals were thinking about payment acceptance before finalising its go-to-market proposition.
What we established
We identified and engaged senior payment decision-makers at enterprise merchants in the target sectors, matching the specific profile mix required across company size, market position, and payment infrastructure complexity. Participants were recruited through direct outreach to ensure genuine operational authority and commercial relevance.
What changed
The team was able to test pricing assumptions, messaging, and product positioning with the exact decision-makers whose behaviour the proposition needed to address, allowing it to sharpen both the commercial strategy and the product roadmap before committing to the US entry.
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