Social Media Bots

Helping a leading strategic communications agency to understand and navigate a complex online conversation.

As the global media landscape becomes increasingly disaggregated, it is important that news and communication teams are aware of the potential landscape of disinformation and misinformation into which new information and communications may land.

Following an event of national significance, Polar Insight was commissioned by a leading strategic communications organisation to track and analyse how complex conversations on Twitter were shifting and changing as new information was released about the event.

To provide senior decision makers with clarity and confidence, our team delivered early morning media briefings looking at key trends, how the conversation was shifting, as well as the influence of significant bot activity.

Talk with the team about this project