Citizenship Applicants

Helping a leading government supplier to understand the user experience of citizens permanently settling in the UK.

Settling in a country different to that in which you were born is currently a complex and frustrating experience.

From ensuring you have the right documentation to accessing and interacting with the appropriate services, there are many touch-points along the citizenship process that can, without the right support, feel confusing and convoluted.

To help a leading government service provider better understand this journey, Polar Insight was commissioned to speak with 400 people applying for citizenship in the UK.

Engaging and gather information from this complex audience in just under 4 weeks, our client received in-depth analysis and service recommendations that enabled them to move forward with confidence.

Talk with the team about this project