This is the second (first is here) in a series of three articles looking at how research with stakeholders can enhance your bids and proposals before, during and after writing them. It…
In the run up to your next important opportunity, the best use of your time is signalling your authority and crystallising your position as an expert in your field.
The best way to do that? Publish powerful content about the people and things your target audience care about.
From 1 January 2021 a new e-notification service called Find a Tender will be used…
Want to learn more about user research?
Download a free copy of ‘A Beginners Guide to User Research’, by Martha Schlee-Bamford.
In this interview, the chair for the Heathrow Access Advisory Group (HAAG), Roberto Castiglioni, speaks with Polar Insight about his work, the use of inclusive design and the importance of service users within the travel industry.
Ethnographic research is a qualitative method that sits between research and anthropology in which researchers observe – and sometimes interact – with your target users and customers in their real-life environment. In this article, we explore the benefits and pitfalls of this immersive methodology.
Selection bias is a term used when a pool of research participants, or their subsequent data, is not representative of the target population you are analysing. A variety of simple mistakes can cause selection bias in social research and, unfortunately, this error occurs more often in projects than one would expect.
Around 15% of the global population is considered to be disabled in one way or another and excluding them dramatically reduces the number of people who can interact with your service. In this article, we offer some quick tips and resources to help you create a more accessible and inclusive service.
Leading group conversations may sound like an easy task, but, as those who deliver focus groups regularly will know, it isn’t as simple as it sounds. We’ve gathered a few tips that may come in useful for your next discussion
Recruiting participants can sometimes be the hardest of all focus group planning-related tasks. To ensure…