In this interview, the chair for the Heathrow Access Advisory Group (HAAG), Roberto Castiglioni, speaks with Polar Insight about his work, the use of inclusive design and the importance of service users within the travel industry.
Ethnographic research is a qualitative method that sits between research and anthropology in which researchers observe – and sometimes interact – with your target users and customers in their real-life environment. In this article, we explore the benefits and pitfalls of this immersive methodology.
Selection bias is a term used when a pool of research participants, or their subsequent data, is not representative of the target population you are analysing. A variety of simple mistakes can cause selection bias in social research and, unfortunately, this error occurs more often in projects than one would expect.
Around 15% of the global population is considered to be disabled in one way or another and excluding them dramatically reduces the number of people who can interact with your service. In this article, we offer some quick tips and resources to help you create a more accessible and inclusive service.
Leading group conversations may sound like an easy task, but, as those who deliver focus groups regularly will know, it isn’t as simple as it sounds. We’ve gathered a few tips that may come in useful for your next discussion
Recruiting participants can sometimes be the hardest of all focus group planning-related tasks. To ensure…