Ethnographic research is a qualitative method that sits between research and anthropology in which researchers observe – and sometimes interact – with your target users and customers in their real-life environment. In this article, we explore the benefits and pitfalls of this immersive methodology.
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Three Reasons We Believe in Evidence Led Thinking
Arm your team with the data and insight they need to take, and learn from, calculated risks.
Communication flows effortlessly when you have access to the information and insights you need.
Evidence matters. Use research and data to promote trust, transparency and brand authority.