We uncover the data and stories teams need to imagine, design and deliver better services for the people they care about.

Through user research, customer understanding and audience intelligence, Polar Insight solves complex commercial and social challenges for global clients.


How can we help?

We believe seamless experiences and services are developed off the back of an intimate understanding of people and their nuanced, diverse contexts. From gauging wider opinion through to understanding the specifics, we have you covered.


Service user recruitment

We use non-traditional techniques to identify and connect with the people and communities your organisation cares about.


Social media analysis

We help our clients understand what people are speaking about online so they can join and manage conversations.


In-depth interviews

We conduct intimate, one to one interviews with service users to form a deep understanding of their context.


Focus groups

We bring together small groups of relevant, fully screened service users to explore and test new ideas.


Research films

Capturing users on film, often in their homes, gives our clients an immersive understanding of the context within which their users are interacting with a service.



Building a representative panel of users and surveying them is a perfect way to gauge service appeal, price sensitivity and customer experience.


Trusted by HM Government.

We're one of just over 100 approved suppliers on the Crown Commercial Service's Research Marketplace DPS framework. We are also NCSC Cyber Essentials accredited.

Research Marketplace


Our researcher and expert network

Every project requires a different mix of talents and expertise to deliver the best results and research is no different. We designed our disaggregated structure with this in mind, giving us the flexibility and choice to deploy agile, experienced teams suited to the specific challenge at hand. This saves our clients money and ensures a consistently high standard of delivery from kick-off to de-brief.

If you're a researcher and would like to join ResearchOS, please click below.

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Clients love working
with Polar Insight...

“Fast and good quality - what more can you ask for?”

Solution Director, Strategic Supplier to British Government


“Focused on our business needs; proactive and always prompt to answer our questions - an in depth and thought-provoking analysis”

Head of Marketing, Global EdTech Platform


"Excellent, insightful product research. The project provided invaluable insights, it allowed us to scope out an MVP to test with a target market, came in on time and on budget. As such, I would happily recommend Polar."

Product Director (former PD of Amazon Video), Digital Transformation Consultancy


“Happy with the quick turnaround of work and the flexibility to pick up commissions at short notice.”

Head of Research, Strategic Communications Agency


“James and his team were very quick to deliver and were very willing to help. They worked on a UK government bid with us and their work formed the basis of our response. This was picked up by the customer and our senior management teams as a really powerful tool that we will want to replicate on future opportunities.”

Public Sector Bid Manager, Strategic Supplier to British Government

NPS® score = 100

100% of our clients to date have said they were 'extremely likely' to recommend our services to a friend or colleague.

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